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There's comfort with being in a crowd. Have a look at this photo I took Flordia, on Sanibel Island recently. It illustrates my point. Birds of a feather flock together. If you're a trial lawyer, you feel at home in the lawyers lounge in the courthouse. You're surrounded by professionals and attorneys who handle cases that were similar. When you visit CLE seminars, you usually pick topics on trial practice and jury decision and discovery. The majority of those lawyers at those seminars are just like you.
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That is fine, but how do you stick out from this crowd? Explaining your credentials doesn't cut it anymore. Why are you different and how can you show that? The reality is that lawyers are reluctant to step out of their comfort zone. They are afraid to try something new. They are worried it won't work. More importantly, they are really worried about what their attorneys will think when they stick out like a browse around this web-site sore thumb and don't behave like all the other lawyers.
People who omit this from their marketing plans may indeed be overlooking an area that is imperative to differentiating one competitor from another, and one that's been substantially linked to an increase in sales.